18 Online Review Stats Every Marketer Should Know

Here are 18 online review statistics that marketers should be aware of:

1. Nearly 90% of consumers read online reviews before visiting a business.
2. Positive reviews make 73% of consumers trust a local business more.
3. Consumers are willing to pay an average of 31% more for a product or service with excellent reviews.
4. 95% of consumers say that an online review has convinced them to avoid a business.
5. A 1-star increase in a Yelp rating leads to a 5-9% increase in revenue.
6. 84% of consumers trust online reviews as much as personal recommendations.
7. The average consumer reads 10 online reviews before feeling able to trust a business.
8. The majority of consumers say that reviews older than 3 months are not relevant.
9. 59% of consumers say that a review must be written within 1 month to be relevant.
10. Negative reviews are 3x more likely to be written than positive ones.
11. Consumers are more likely to leave a review for a business if they had a negative experience.
12. 72% of consumers say that positive reviews make them trust a local business more.
13. Businesses with a high rating on Yelp see a significant increase in website traffic.
14. 63% of consumers are more likely to purchase from a business with positive reviews.
15. 48% of consumers say that a negative review has convinced them to avoid a business.
16. A company with a 4-star rating on Yelp receives twice as many clicks as a company with a 3-star rating.
17. 95% of consumers will not consider a business with a rating lower than 3 stars.
18. 88% of consumers trust online reviews written by strangers as much as reviews from personal acquaintances.

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